What does your Facebook page say about you with the military?

It would be easy to assume that aligning yourself with the Republican party on your Facebook page is a plus, but a word of caution, marketing speaking, avoid the loaded topics – money, religion and politics.

And try to avoid ever making assumptions about military members and their families … ever.

Be supportive of the troops.  Love military families.  Thank them for their service … all of them – active, reserve, vets, retired, kids, reserves … all.

But making your brand take sides, or offer up “loaded” commentary could backfire.

This is from Military Times: “In the latest results (Summer 2020) — based on 1,018 active-duty troops surveyed in late July and early August — nearly half of respondents (49.9 percent) had an unfavorable view of the president, compared to about 38 percent who had a favorable view. Questions in the poll had a margin of error of up to 2 percent.”

See.  Have strong feelings?  Share them with those you feel you can trust.  But, if you want to build a brand, and support ALL of the military … focus on great military discounts, support military charity programs, hang support banners. And leave the rest for discussions with your dog.

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