It would be easy to assume that aligning yourself with the Republican party on your Facebook page is a plus, but a word of caution, marketing speaking, avoid the loaded topics – money, religion and politics.
And try to avoid ever making assumptions about military members and their families … ever.
Be supportive of the troops. Love military families. Thank them for their service … all of them – active, reserve, vets, retired, kids, reserves … all.
But making your brand take sides, or offer up “loaded” commentary could backfire.
This is from Military Times: “In the latest results (Summer 2020) — based on 1,018 active-duty troops surveyed in late July and early August — nearly half of respondents (49.9 percent) had an unfavorable view of the president, compared to about 38 percent who had a favorable view. Questions in the poll had a margin of error of up to 2 percent.”
See. Have strong feelings? Share them with those you feel you can trust. But, if you want to build a brand, and support ALL of the military … focus on great military discounts, support military charity programs, hang support banners. And leave the rest for discussions with your dog.