When it comes to marketing to the military, where you target your efforts can depend on what you hope to accomplish. One rule of thumb for local businesses is determining what percentage of your potential customer base is military, and therefore is it worth spending the time and money to reach that audience? Clearly, if the military is a decent percentage of your local payroll, and seeing that with turn over there are always new customers to attract, it is worth getting to know this powerful demographic.
Take Joint Base Lewis-McChord in WA State for example. JBLM is the second largest payroll in the entire state, so yes, locally, they dwarf every other sector.
I found some resources that might be helpful. First, just looking at the bases themselves, here are the mix of military versus civilian CLICK
Next, to see the states and their military bases by population, go HERE
Finally, if you live in one of these 10 towns, it is a good idea to include the military in your marketing CLICK